Business & Finance Advertising & sales & Marketing

Coupon Advertising - One of the Best Methods of Advertising?

Coupon advertising is an incredibly cheap way to get your message out to thousands of potential customers as well as existing customers.
A well placed coupon can massively increase your conversion rate from your direct marketing.
Due to the current economic climate, consumers are currently looking for ways in which they can save more money on their everyday essentials like groceries and services.
Coupons and coupon books are great ways of offering these savings to your clients, although they may cost a little bit more to get designed and printed, you can still make fantastic money from advertising certain products and services.
Everybody loves money off, especially if it is something they buy on a regular basis and can therefore save even more money by continuously using your coupons.
In December 2011, a survey showed that 50% of people of who have received a coupon through their door have found it useful with 70% saying they would benefit from more coupons and special offers being put through their letterbox.
Coupons can be really effective if used in the right way.
For example, try to make sure everybody who you are delivering your coupons to, know about your business and what services/products you offer.
This way consumers are far more likely to use your coupon than if it was a coupon from a business they knew nothing about.
Coupons Vs Leaflets - A leaflet is great for advertising an event like a new shop opening or a special offer at a local restaurant.
However coupons can be more effective for advertising money off offers to new or existing customers.
Making sure your coupons get seen and noticed is an important part of the job, including your coupons in an actual coupon book is a great way to get your coupons and special offers seen, why? Well a thick book of coupons is going to stand out more than a bunch of flimsy leaflets.
Including a good number of coupons will increase the likely hood of you getting a sale as once of person has used all the coupons that interest them they may pass it on to a friend or family member who will then redeem the coupons that interest them, you then get two customers out of one! This will also mean that your going to be appealing to a larger audience especially if you include a wide range of products.

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