Business & Finance Advertising & sales & Marketing

Cheap Ways to Capture Offline Sales

A very simple method to gain off-line customers is to use door knockers.
Internet marketers often limit themselves to only marketing on the Internet.
Doing so causes them to lose out on a lot of potential sales and new business.
Online marketers often fall into this trap often because they forget that there are potential customers outside of the internet.
They don't even consider off-line sources.
Another reason that Internet marketers fail to advertise off-line is because they may believe that it is too expensive or they simply but don't have any idea how to go about doing it.
This article will give readers one very simple and effective method to market their products to their neighbors or people in their city.
This method involves the use of door knockers.
Door knockers are advertisements that are made from card stock which can be hanged right on one's front door.
This makes it very easy to get the information to the homeowner without having to tape anything to their windows or doors.
They can be created very cheaply on one's own computer or they can have them created at an office supply store.
Door knockers work great because they allow marketers to target very specific neighborhoods.
If an advertiser has an idea about the income of a certain neighborhood, they can market very specific types of products which would fit the budgets and the tastes of the individuals that live in that neighborhood.
For example, if a marketer is selling a very expensive item, they will likely want to target upscale neighborhoods.
Another benefit of door knockers is that the homeowner has to look at them even if it's simply to remove it from the door.
Therefore, marketers are guaranteed that someone will at least look at it.
This differs from direct mail sent in the form of letters, which many people simply throw in the trash and never open.
There also are no postage costs with door knockers.
Because you are delivering them yourself you don't have to pay for stamps.
Postage has gotten very expensive and continues to climb.
This can prohibit some people from the continuing or even starting direct-mail campaigns.
If you don't have the time or don't want to expend the effort delivering door knockers yourself, you can have one of your children do it, a neighborhood kid or hire someone very cheaply.
Door knockers can also be created very cheaply.
Again, you can purchase them at Wal-Mart and print them out on your own computer or you can order them from an office supply store such as Office Max.
There are many benefits to using this very affordable method of advertising.
It is a great way to advertise your website to offline consumers.

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