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7 Marketing Techniques to Rejuvenate your Online Marketing Plan

When's the last time you took a good hard look at your online marketing plan? If it's been a while, chances are your strategy is a bit stale and behind the times which means you may be missing out on sales. The good news is, it's never too late to shake things up. Here are seven innovative techniques that will help you bring your marketing plan back to life:

1. Analyzing your website.

This should be the first step in your marketing plan makeover, since your site is the focal point of your product and where you are hoping to drive a ton of traffic. There's a good deal of truth to the expression that "you only get one chance to make a first impression", so take a good hard look at your site as if you were viewing it through the eyes of a first time visitor. If it's boring, if the pages take forever to load, if the colors clash or it's way too busy, chances are the first click will also be the last, so whatever it is that looks unsightly - get rid of it. Pronto.

2. Giving your content an SEO makeover.

If you don't know what SEO is, chances are your website is suffering. Search engine optimization works by determining what keywords and phrases are used most often when people use search engines to find what they need on the web. The goal is to strategically place these words throughout your website and optimize them so that when someone does a search, your site will pop up as a result. There is a certain science to this technique, so if you don't know how to do it yourself, it's a good idea to hire someone who does. If it's done right, any money you spend on this service will more than pay off.

3. Launching a link building campaign.

Ever been in a forum or on a blog and seen a relevant comment that happened to contain a link to another website? If you have, then you've witnessed link building in its very basic sense. But as simple as this may seem, it's still one of the most effective ways to achieve back links from other sites to yours. Back links can also be achieved by submitting your site to online directories, article syndication or by purchasing links. However you choose to do it, link building is a must for any successful online marketing plan.

4. Building customized display ads.

It's likely that you already have some banner ads scattered throughout the web, but when's the last time you took a good look at them? Are they getting the attention of your audience? Do you have them strategically placed on the right sites, where your target audience is most likely to see them and click on them? Display campaigns [http://www.adroll.com/about/displaycampaigns] are one of the most effective methods for driving traffic to your website, but they're only as good as they're designed to be so make sure yours is customized to get you the results you want.

5. Blogging.

Blogging is one of the easiest and most efficient ways to interact with your customers. Consider the fact that businesses without blogs today are becoming fewer and farther between. This is because they know the value that blogging can offer to online marketing because it allows you to reach your audience and communicate exciting news, like sales and promotions and enables that information to easily be shared with others over the web. If you're not blogging yet, now's the time to start. And, I should also mention that once you do start blogging, keep the content relevant, fresh and useful if you actually want people to read it.

6. Retargeting the ones that got away.

All the traffic in the world doesn't mean a thing if nobody's buying anything from you. You probably figure those that leave without converting are a lost cause. Not if you use retargeting to get them back. The way retargeting works [http://www.adroll.com/about/retargeting] is by using a tiny snippet of code that you place on your site. That code is used to gather information about visitors who leave your site which you can then use to display your ads to them again as they surf the web and view other sites. It's an amazing way to remind people of your brand and encourage them to come back to you when they're ready to buy.

7. Rocking the social media scene.

Do you Facebook? Tweet on twitter? Maybe you do, but does your business? The door has officially been opened for businesses to capitalize on the social media craze. And most sites offer free accounts that can be used for the sole purpose of promoting a business. With millions of registered members, these sites are fertile ground for marketing, so use them to your advantage. And have fun with it - everyone loves a good contest or giveaway (or in some cases tweetaway). Not using these channels means missing out on critical viral marketing and valuable brand recognition.

If your internet strategy has seen better days and is need of an overhaul, consider introducing one of the suggestions above to help freshen it up. Each of these seven strategies has its own value when it comes to being a part of a well rounded online marketing plan. Employing them can help give you the competitive edge you need to be successful on the web, increasing your conversion rate and sales numbers dramatically.

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